Sunday, June 5, 2011

Respect Your Readers

Do not Handle Viewers Like Idiots Most of us have seen those well-liked how to training books for "Dummies." They're effective simply because they simplify challenges making sometimes hard to grasp subjects easy to understand. When you are thinking about your own sales pages, article content and posts, write to your potential customers with that in mind, make ideas simple and easy to follow but don't treat readers like dummies. Reality Wins Devotion If you are selling a product, you need

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