12 Tests for Evaluating an MLM/ Network Marketing Opportunity

Twelve Tests for Evaluating a Network Marketing (MLM) "Opportunity" By Jon M. Taylor, Ph.D., Consumer Awareness Institute Network marketing (aka multi-level marketing or MLM, consumer direct marketing, purchasing or gifting network, etc.) developed from pyramidal concepts, which initially led to pyramid schemes, chain letters, and chain selling. While pyramid schemes are illegal, many MLM programs have managed to circumvent Federal Trade Commission (FTC) rulings

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