Monday, October 25, 2010
How Old Spice struck diamonds with hit commercial at Connected Marketing Week San Francisco
Byron Gordon, SEO-PR, interviews Dean McBeth, Wieden+Kennedy, about the success of their Old Spice "The man your man can smell like" YouTube advertising campaign at Connected Marketing Week 2010 in San Francisco. Dean talks about how Wieden+Kennedy measured the sentiment of the central character in the video, Isaiah Mustafa, among fans over the course of the entire video campaign. To measure the sentiment of Isaiah Mustafa's character, Wieden+Kennedy used
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