Viral marketing is the greatest resource available to firms who have to get their message out to the general public without having to spend an inordinate amount of money. Nonetheless caution should be used as you are tapping into a volatile resource- public opinion is simply swayed and there's a fine line between a great viral marketing campaign and one that turns your clients against you. selling styles have changed significantly over the last twenty years.
It used to be that marketers were
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