Monday, October 18, 2010
Telemarketing - Using Analytics to Improve Sales and Marketing Campaigns
Application of scientific methods to any operation can help make it systematic and measurable, bringing in an element of control to the process. Telemarketing campaigns can also be put to experimentation to see if the measures are working out fine and yielding good results. Based on the outcome, proper steps can be taken to improve the process and make it more effective.A scientific experiment consists in framing a hypothesis in form of an informed and educated guesswork. This hypothesis can
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